They’re not about making you a star, but rather about opening up our ancient, tribal instincts to make music rather than just listen to it. In 2015, not being able to sing or play is no barrier to making music for pleasure – yours, at least, if not the people within earshot – thanks to a generation of smartphone and tablet apps aimed at unlocking the creativity of musical novices. “Y ou can’t sing, you can’t play, you look awful … you’ll go a long way,” was how KitKat portrayed the music industry’s A&R process in its 1984 TV ad, albeit with the then-traditional fruit and flowers replaced by a four-fingered chocolate bar.
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